Posted by: Michael D. Austin | June 23, 2009

GREEN BUSINESS FORECASTS from a Best-Selling Author and CEO, the L.A. TOXIC SUPERFUND, and ANTI-CANCER EDUCATION on 7-14-09 BLUE PLANET ALMANAC!

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Blue Planet Almanac wants to put a dulcet-toned bug in your ear about our special guests who’ll visit with us on the air. Set a reminder now on your smart-phone so you’ll tune into HealthyLife.net at 2:00 PM Pacific time on Tuesday, 7-14-09 to hear this vital information!:

Greg Horn, best-selling author and green business wizard

Greg Horn, best-selling author and green business wizard

Greg Horn, Maestro of Green Business

We’ll be having a “Cut-to-the-Chase” conversation with best-selling green author and brilliant captain of business Greg Horn, Operating Advisor to Pegasus Capital Advisors about the hottest investment and business trends in sustainable, green futures for a healthy Earth. “Hottest” in this context sort’a has a whole, new level of meaning, eh? Pegasus Capital Advisors manages $1.8 billion in assets. And with Greg’s mere 20 years in business, his personal story also compelled him to pen the best-selling book, Living Green: A Practical Guide to Simple Sustainability, which offers architecture founded on his compelling personal experiences.

Pause just a moment and consider this; with all the current attention given to sustainable technologies and lifestyles, where are people in-the-know investing their dollars? Why should it matter to you? What’s driving consumer markets and the sustainable businesses that serve them? What are the most important trends which will affect you and everyone else?

Greg will give us glimpses down the road we’re all already following – even if we’ve not noticed our direction of travel – to provide insights on where to invest your time and money, to reap your best rewards from green consciousness. A guiding principle here is simple but especially far-reaching: one of the quickest paths to get us out of the problems we’ve all created from an oil and consumer-based economy, is to use the existing mechanisms of our consumer-based marketplace.

Living Green: A Simple Guide to Sustainability by Greg Horn

Living Green: A Practical Guide to Simple Sustainability by Greg Horn

Don’t get left out of decisions about your future. Move past all the insufferable media greenwashing, the endless news stories about new environmental legislation, the arresting thoughts of climate change and disappearance of species, and think about what’s going to be the quickest and biggest help in solving our problems. Wouldn’t it make perfect sense to modify the marketplace systems we’re using, rather than toss them out the window for a new model? This Blue Planet Almanac hour’s an outgrowth of the concepts embodied in Blue Planet Almanac’s first show with Dr. Ellis Jones, author of the Better World Shopping Guide. Vote with your purchase and investment dollars as well as your political conscience.

Greg Horn has an impressive, “two decades of experience in developing and managing companies associated with personal health, nutrition and environmental sustainability, and…

  • was Chief Executive Officer of General Nutrition Centers (GNC), and was instrumental in building the GNC brand and in expanding the company from $400 million to $1.5 billion in revenue over his 11 years in management. When GNC was acquired in 1999 by Royal Numico, he was chairman of the North American Executive Committee, overseeing all the company’s $2.5 billion specialty retail, mass market, and direct selling operations in North America.
  • is a veteran of over $4.5 billion in completed M&A transactions ranging from venture through public company acquisitions.
  • is a speaker and advocate for sustainable living and founder of Just Do One, a leading on-line community for sharing ideas on sustainable living.
  • is an entrepreneur, having co-founded several branded nutrition and healthy living companies and Eco Shoppe, a retail brand offering simple solutions for living green.
  • was turnaround CEO of Garden of Life, Inc., an innovative organic food and nutrition supplements company.
  • is current advisor to companies such as Lighting Science, whose sustainable LED products are used in large projects such as those from Sony, Cartier, Saks 5th Avenue, Tufts University, Chanel, Orange County Performing Arts Center and Times Square New York.
  • is current advisor to iGPS Pallets whose sustainable pallets are used in hundreds of global industries.
Christina Walsh and William Preston Bowling of the Aerospace Museum of Cancer Education

Christina Walsh and William Preston Bowling of the Aerospace Cancer Museum of Education

Christina Walsh and William Bowling,
Anti-Cancer Crusaders

Update, 9-5-13: The museum is now known as the Aerospace Contamination Museum of Education.

And to find out where we’re going, you also have to glance back at where you’ve been. We’ll also have a candid conversation about one of Uncle Sam’s least-favorite secrets and deadly health ripples from southern California’s legendary aerospace industry.

With William Preston Bowling and Christina Walsh, founders of the Annenberg Foundation-funded, nonprofit Aerospace Cancer Museum of Education (ACME-LA) in Chatsworth, CA, we’ll discuss a 3,000-acre toxic Superfund site at the eastern edge of the San Fernando Valley. Known broadly as the Santa Susana Field Laboratory, companies and their divisions including North American Aviation, Atomics International, Rocketdyne and Boeing had operations there for a variety of aerospace and energy contracts, including many with NASA. The U.S. government also owned contractor-run facilities such as the Energy Technology Engineering Center at Santa Susana. All this took place within 20 casual minutes’ driving distance from of the most highly-traveled freeway in the U.S., next door to millions of Angelino residents and workers. Does the site mean anything to you or should it simply be ignored because Uncle Sam’s government “took care of it” for you?

From a front-page article in a local paper, The Acorn, I found these two remarkably-dedicated folk. It seems there’s been an unusual spike in cancer cases in my neck ‘o the woods, several miles away from the arresting subjects of ACME-LA’s nonprofit. And people are now going hunting for causes. Local residents even invited ACME-LA to present what it knows. What caused this spike? Could the sudden passing last Fall of a wonderful, 14 year-old child, stricken with leukemia have anything in common with the spike? Blue Planet Almanac’s family had met the child. There have been many more cancer sufferers and one is one too many.

After Blue Planet Almanac attended the reception for Aerospace Cancer Museum of Education’s one-year anniversary, we were impressed with William and Christina’s dedication to their attendees and facts. As just one example of Los Angeles’ residents who were directly-affected by local aerospace activities, we met and talked with the daughter of a southern California mayor whose two brothers lost both their eyes and both succumbed to cancer before manhood. The fact that her brothers lived near the Santa Susana Field Laboratory with their family, and the fact that she was never affected with the problems because she never lived near the lab, don’t seem to be coincidence to anyone thoughtful.

And there’s much more. Through ACME-LA, William and Christina are spokespeople for convincing proof that the highly-toxic chemicals used at the Santa Susana Field Laboratory, such as TCE or radionuclides could have lots to do with hundreds of cancer patients concentrated near Chatsworth. It’s also William and Christina’s assertion that one of the largest nuclear accidents on U.S. soil took place at the famed Santa Susana Field Laboratory in Chatsworth, CA, at the eastern edge of the San Fernando Valley. Nope, they’d say, it wasn’t Three-Mile Island that was largest nuclear accident on U.S. soil. And after you hear what they have to say, you’ll agree.

What, exactly, went on in Chatsworth and the Santa Susana mountains? What’s going on there now? Well, for one thing, 50 years ago, in July 1959, the Sodium Reactor Experiment located at Atomics International’s Santa Susana Field Laboratory facility melted down. One of nine nuclear accidents at the same site! According to Aerospace Cancer Museum of Education’s Website, the Los Angeles Times reported that one accident released 240 times more radioactivity than did 1979’s Three-Mile Island. Do Atomics International’s nuclear accidents have anything to do with the spike in cancer cases? What other discernible factors could have contributed? What other high-risk, high-technology activities were undertaken in Santa Susana? Is anything being done to clean up the remains of ALL the toxic activities at the site?

Tune-in and find out!


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